Launching the new Resimac website: A bespoke and comprehensive WordPress solution
Oct 09, 2024
The new website for Resimac has officially launched. Over the past few months, I’ve been working with the team at Resimac on what has been a large-scale project, involving a comprehensive design and development process, as well as a bespoke WordPress website CMS to meet all of their requirements.
Resimac is a UK-based company operating across 60+ countries, who specialise in solvent-free epoxy, polyurethane, and silicone composites as well as industrial coatings. The aim for their new website was to create an intuitive and visually engaging platform that highlights the scale and depth of their product offerings, while reinforcing their global presence and expertise.
Tailored design with Resimac’s brand at the core
The design process for Resimac’s new website ensured that the final result aligned perfectly with their brand identity. A wide range of design concepts were produced, each exploring different approaches to communicate their capabilities and extensive product range. I worked closely with the Resimac team to refine these ideas, narrowing down the designs until we arrived at a final version that they were 100% happy with. This bespoke design wasn’t just about aesthetics—it was crafted to ensure the site would be user-friendly, responsive, and scalable as Resimac continues to grow.
Built for managing a complex product range
Resimac’s extensive product range spans multiple industries, applications, and verticals, meaning a key requirement was to structure the content effectively without overwhelming users. To address this, we integrated the WooCommerce platform – not for direct sales but to leverage its powerful product management capabilities, including categorization and taxonomies. This solution allows Resimac to easily update and organize their product information while keeping the site easy to navigate for visitors.
Features to showcase product effectiveness
One feature that stands out is the use of before-and-after sliders, showcasing Resimac’s products in real-world applications. This interactive element helps customers visually understand the impact and effectiveness of Resimac’s solutions, providing an immediate and engaging way to explore the benefits of their products.
The end result is a site that balances functionality, aesthetics, and brand alignment, providing a platform that supports Resimac’s global operations.
A few words from the team at Resimac
“Peter was amazing throughout the process, taking the time to fully understand our goals and vision. The new Resimac website provides us with a central hub for all our product information and marketing activities. He worked closely with us, exploring different approaches and technologies to ensure the website not only met but exceeded our expectations. The result is a site that perfectly matches our vision and supports our global business.”
Keiva-Marie Potter, Digital Marketing
A wide-ranging project, and the next steps
Throughout this process, the scope of the project continuously evolved as Resimac identified new requirements, from updated brochure and product sheet designs to additional content needs and custom photography. I’ve thoroughly enjoyed working with Keiva, Matt, and the team at Resimac, and I look forward to continuing our collaboration, supporting their marketing team with their ongoing creative needs.