Consumer Horizon 2.0: A Market Intelligence eBook for Vypr
Jan 15, 2025
January started with a bang as I completed the design of an extensive 100+ page market intelligence eBook for Vypr, a leading product development and consumer insights platform.
The team at Vypr utilised their market-leading product intelligence platform to analyse emerging trends across three crucial sectors for 2025:
– Health & Wellness
– Ultra-Processed Foods
– Sustainability
They also included a specialised focus on Frozen Foods, developed in partnership with the British Frozen Food Federation (BFFF).
The comprehensive report didn;t end there, it also features an in-depth ‘Know Your Shopper’ analysis, created in collaboration with Retail Economics, culminating in detailed observations and actionable conclusions for industry stakeholders.
Design Strategy and Implementation
Consumer Horizon 2.0 is the latest in a series of ebooks Vypr have produced, transform complex market data into an engaging, visually compelling documents to provide crucial industry insights. The design challenge involved:
– Creating clear information hierarchies for multiple data sets
– Developing consistent visual systems for trend analysis
– Integrating infographics and data visualisations
– Maintaining brand consistency across 100+ pages
Design Impact and Results
The final design seamlessly integrated with Vypr’s brand identity, creating a cohesive visual experience across all platforms and resources. The result is a professional, accessible PDF eBook that effectively:
– Showcases Vypr’s market expertise
– Presents complex data in digestible formats
– Provides cricial and actionable insights for 2025
– Reinforces Vypr’s position as an industry leader
The Consumer Horizon 2.0 market intelligence eBook design is the latest project in a long-running creative partnership between Vypr and Peter Hinton Design, spanning all aspects of design, development, and animation. I always enjoy working with their team, and the insight reports they produce are a must-read for companies operating within the sectors targeted.
Looking to transform your next digital project? Let’s talk about creating impactful design solutions that drive results.